Worldwide - Calling it the most powerful word in any language, Roland DG recently launched a new global branding campaign themed "Imagine," featuring the work of children's illustrator Mark Rogalski.
The new "Imagine. Roland" slogan fits perfectly with the company's culture, history and products. Roland products, whether its musical keyboards, inkjet printers or milling devices, allow creative professionals to bring their imagination to life...transforming a sketch into an engagement ring, taking a blank canvas and making it a masterpiece, creating a magical castle from an ordinary building.
"Rogalski's art gives vitality to the 'Imagine' concept while demonstrating the creative potential of all our technologies," said Roland DGA Creative Director Patrick Kersey. "Rogalski's images are bold and imaginative, yet sophisticated, too, with enough detail in them to keep your eye discovering things. That element of surprise is what engaged and delighted us."
Rogalski's images also made a splash earlier this year at the 2009 International Sign Expo in Las Vegas. A 20 x 8 foot laminated floor graphic featuring Rogalski’s "Steam Train Aeroplane" illustration welcomed visitors into the booth which included Rogalski graphics on printed banners and reproduced on virtually every Roland inkjet.
An acclaimed children's book author and illustrator from Strafford, Pennsylvania, U.S., Rogalski has a background as an editorial cartoonist, screen printer, set designer, graphic designer and freelance illustrator. Rogalski's recent work in children’s literature has been recognized by the 2009 Book Show Awards, the International Reading Association Awards, and in the Communication Arts 47th Illustration Annual.
For more information on Mark Rogalski, visit www.markrogalski.com.
