Winning banner.
Roland DG Challenges Copenhagen Students in
Green Branding Campaign
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Copenhagen, Denmark – As an extension of the Roland DG Academy in cooperation with Copenhagen Technical Academy, Roland DG North Europe recently initiated a competition for students called Roland DG Challenge '09. The theme of the competition was "Copenhagen as a green metropolis."

As part of the Challenge, competing students were asked to come up with imaginative graphics proposals branding the busy street of Nørrebrogade as an environmentally friendly shopping area.

XC-540 going non-stop

A total of 15 student groups signed up on May 14th at noon and were given until 8:00 a.m. the following day to brainstorm, create and print a banner measuring 32.8' x 4.56' (10 x 1.2 meters) along with a poster, a sticker, T-shirt and logo, all of which had to be incorporated into the branding campaign. All these elements were produced using the PRO III XC-540 and VersaCAMM VP-300 printer/cutter at the school.

Seeing the XC-540 print the large banner was especially rewarding for the students. They reported that the intense 20-hour competition was an extremely positive experience, one which forced them to focus, persevere and cooperate. For Roland, the competition provided a positive way of engaging with students, as well as showing them some of the many Roland printer applications.

It was difficult for the panel of four judges to choose a winning entry from among the many high quality submissions. After a short delay, the winning group was announced to the anxious crowd of students.

 

Two of the winning students

The winning campaign was described as both bold and fun with a lot of warmth in the choice of colors as well as good utilization of the XC-540 and VP-300's capabilities.

Roland DG aims to make the competition a recurring event and hopes that the two printer/cutters at the Roland DG Academy will help many more students fulfill their imaginative visions.