The exterior of Roland DG Mid Europe’s new showroom in Lyon, France
Roland DG Mid Europe Debuts New Showroom,
Creative Center and Web 2.0 Services
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Lyon, France – Roland DG Mid Europe is getting closer to its customers and demonstrating the added value of Roland solutions with several new tools: a new showroom in Lyon, new applications and services, the Roland Creative Center and the Roland DG Academy.

In line with its philosophy of getting closer to customers, Roland DG Mid Europe has inaugurated a new show room in Lyon, France. At this sales site, Roland exhibits its top-of-the-line digital printing, engraving and 3D milling machines. The branch office in Lyon, strategically positioned in the south of France, will collaborate with the Paris office to provide outstanding service in the region.

Roland designed the new showroom to meet customers’ demands efficiently and effectively. Moreover, with an additional showroom, the company provides a wide range of potential clients with the possibility of evaluating Roland products in a high-quality, dedicated environment.

Roland has now two functional centers in France, both placed in key demographic areas.

Laurent Blasquez, general manager of Roland DG Mid Europe in France, commented on the new Lyonnais showroom:

"The implementation of the new sales area in Lyon is valuable for a number of reasons. The first is of a geographic nature: the Rhône-Alpes area is heavily industrialized and dynamic. It has the industry and PME structures that comprise our core business. Furthermore, this industrial basin has always been a very important area for our end users. With a showroom in the area, we will be able to demonstrate our products and support our sales network in the best possible way."

The home page of the French Roland Blog

In addition to this operation, Roland DG Mid Europe also developed a series of innovative web 2.0 initiatives to develop a creative and interactive world that brings the company closer to its customers.

In this virtual world, the customer becomes an active part of the company by interacting with the firm in a mutual growth and learning process.

First among the changes is the complete graphic redesign of the Roland DG Mid Europe web site. The new design allows a visitor immediate access to all of the resources on the home page, with the products and applications always in the foreground. On the site, events and news can be easily consulted and interesting news items are immediately accessible thanks to dedicated buttons.

From the home page, it is also possible to reach three new areas within Web 2.0, with links to Flickr, YouTube and the Roland Blog. The YouTube channel contains several videos showing how the machines work and how to create unique and interesting applications. On Flickr, Roland placed a variety of photo sets dedicated to Roland products and applications.

Roland has also initiated a French corporate blog to share information on events, products and marketing ideas applicable to visual communications. The Roland Blog is a journal that allows visitors to better understand Roland through interacting with other blog participants.