Roland employees, affiliates and partners in business gathered last October at the Club Sirio Libanes in Buenos Aires, Argentina to celebrate the success of Eco Journey South America 2008, a major public service campaign and automotive tour across South America to raise awareness for environmental issues throughout the continent.

Founded by Team ACP, a Japanese racing team and former Paris-Dakar Rally champions, Eco Journey 2008 followed a decade of similar “eco missions” completed by the team worldwide. Throughout the journey, Team ACP worked to minimize fuel consumption across South America’s extreme environmental conditions, demonstrating the power and viability of today’s fuelefficient hybrid vehicles.