Roland Printers Recreate Old World Charm

Bastia Umbra (PG), Italy – Founded in 1992, Asterisco Pubblicità stands out for the passion, creativity and professionalism of its visual communications. Over the years, Asterisco Pubblicità has maintained its position as a market leader in spite of the many changes that have occurred in the visual communications field.

Currently, the company focuses on three types of visual communications: antique signs, vehicle wraps and fine art/indoor decor. Asterisco Pubblicità excels at creating period signs using both handcrafted workmanship and digital technologies. This mix of old and new technologies creates signs that enhance historic
areas while blending in with their artistic heritage. Vehicle wraps are a core strength of the business. Thanks to outstanding craftsmanship and unique graphics, their vehicle wraps provide highly effective mobile advertising. To satisfy the demand for their fine art and interior decorations, Asterisco Pubblicità created Asterisco Art Gallery.

Roland SJ-740EX

The Gallery promotes reproductions of famous works of art, printed using digital technologies on a variety of media and rigorously retouched by hand. The Gallery also features digitally printed frescos that are applied to walls and other surfaces.

To give life to all its ideas, Asterisco Pubblicità purchased a series of Roland products: the FJ-500 aqueous inkjet printer, SOLJET SC-500 printer/cutter and a SOLJET SJ-740 EX 74" wide format printer. Thanks to Roland’s technology and the creativity of its designers and technicians, Asterisco Pubblicità has completed many interesting and impressive projects.

One project which highlights the company’s skills is the renovation at Ritagli di Tempo, a hobby and crafts shop in beautiful Bastia Umbra located in the middle of Italy.

The printing on the ceiling portrays a big clocks

Asterisco Pubblicità designed this project using handicrafts, digital technologies and leading-edge materials, awinning combination that distinguished its work from that of competitors. The first step was a 3D design of the indoor space, carefully constructed to reuse elements of the present decor. The outdoor sign was milled in forex with hand-painted relief details. Inside the shop, they created a two-sided shaped sign that hangs from the ceiling, milled in forex and decorated with polymeric films printed on the Roland SJ-740EX.

To cleverly camouflage the restroom’s sliding glass door, Asterisco Pubblicità applied an adhesive graphic on PVC and covered it with opaque lamination. Suspended from the ceiling is a shelf decorated with Roland digital printing on adhesive PVC and applied on shaped MDF, portraying a flower. One section of the ceiling is decorated with a large print of a clock.

Fidelity cards and adhesive labels made with print and cut technology

For the outdoor graphics, Asterisco Pubblicità created several 28"x 40" (70cm x 100cm) posters and 14"x20" (35cm x 50cm) headline boards on the Roland FJ-500. To complete the project, Ritagli di Tempo designed affinity cards and adhesive labels, which were then printed and cut on the Roland SC-500.

Inventiveness, professionalism and Roland machines allowed Asterisco Pubblicità to create a total customization of the shop, defining its unique image.